01 · AI Strategy Platform · 2024
Strategy Connect
AI-native consensus platform
Helped transform strategic planning by clustering thousands of qualitative responses into visual patterns that teams could actually discuss and act on.
Read Case Study →Built & Delivered
Shipped.
Products I’ve helped build and put into the world.
What happened after they shipped is part of the story.
02 · Enterprise platforms · 2019 — 2023
Craveable Brands
Building restaurants of the future
Evolving the online ordering platform behind Red Rooster, Oporto and Chicken Treat.
Read Case Study →
03 · Enterprise platforms · 2017 — 2022
International Towers / Amica
Connecting people to the workplace
A workplace experience platform bringing together building access, events, bookings, community and tenant services into one mobile experience.
Read Case Study →The best products aren’t interesting because of the technology.
They’re interesting because people actually use them.
BoxOfficeVR
The magic of theatre at home
Exploring how theatre could become immersive through VR streaming, interactive performances and virtual venues.
Neurotechnology / Transducer
Exploring a more immersive way to manage pain
Building VR therapy platforms that combined neuroscience, motion tracking and immersive technology to improve rehabilitation outcomes.
What these projects taught
What shipping teaches you that prototypes never will.
01
Scale changes the architecture.
Once a platform reaches every store, lobby or clinical site, architecture decisions stop being theoretical — reliability and operations become the product.
02
Every industry thinks it's unique. The engineering usually isn't.
Commerce, property, strategy, healthcare and immersive work look different on the surface. Underneath, they share the same need: software that survives real operations.
03
Products succeed when the whole system works—not just the app.
The useful work sat between strategy and delivery — holding product judgement and technical clarity in the same place from first decision through to ship.
04
Real products depend on ecosystems, integrations and operational reality.
Much of this client work shipped through 42 Interactive — senior architecture and product thinking inside a team accountable for getting it live.