Notes from the work
Learnings
Building raises questions.
Writing helps me answer them.
These are notes from AI products, architecture decisions and experiments that changed how I think.
Hero image · replace
FeaturedAI products
Why the hardest part of AI products is still product judgement
Everyone can reach the same models. The advantage is knowing which problem deserves one, and what "good enough to ship" actually means.
Image
AI productsBuilding Kerrzo in public: agents that actually do the work
Jun 2026Image
Creative AIA one-person pipeline for characters, assets and playable worlds
May 2026Image
ArchitectureRetrieval is not a feature, it is an architecture decision
Apr 2026Image
LeadershipMaking a team AI-capable without a transformation programme
Apr 2026Image
Creative AIKeeping a character consistent across 400 generations
Mar 2026Image
AI productsWhat a chess coach taught me about explaining decisions
Mar 2026Image
ArchitectureLocal models versus cloud: where the line actually sits
Feb 2026Image
LeadershipThe CTO question nobody asks: what should we not build?
Feb 2026Everything on this site comes from real projects, real experiments and real decisions.
Sometimes the ideas survive.
Sometimes they don’t.
Both are worth documenting.